This may be an individual or a group report. Whatever the situation, there are certain guidelines to follow in writing a case analysis that will improve the evaluation your work will receive from your instructor.
This sustainable customer value is delivered in an attempt to ensure the safety of market share, and increase the profitability and revenue of the existing organisation. For the purpose of this report, the food and beverage section of the business will be assessed and discussed due to the nature of the new product being introduced to the market.
In the business year, the company recorded a turnover of N89, and an operating profit of N16, and a profit after tax of N11, Financial Report, With a strong reputation and brand image already established among the consumers of Nigeria, and healthy overall profits across a plethora of brands and industries, the organisation is in a good position to launch a new product within its food and beverage range.
The introduction of maize meal as a cheaper alternative to pasta, rice, or potatoes will keep the company in sync with its mission through developing and improving current maize production across the country in order to better meet the nutritional needs of a growing population.
According to Smith, Barau, Golman, and Marecka major cause concern across West Africa has always been its inability to provide enough food for the growing population. As a popular food product throughout Africa, maize is incredibly easy to grow and is resilient to most extreme weather conditions McCann, New genetic modification technologies have also increased the plants ability to withstand extreme temperatures and grow in very difficult terrain and under difficult conditions heat, lack of water, frost Iken and Amusa, Utilising the well establish brand name within the food and beverage industry, the Dangote Group can launch their own maize product to the population and use existing production and packaging facilities to refine the maize and distribute it to supermarkets and wholesalers.
The current economic climate affecting the country might actually work in favour of the product launch, as the cost effective nature of the product will offer a cheaper alternative to carbohydrates for consumers who are struggling to meet their nutritional demands within their current budget. The demand for any product is dependent on the income of the consumer Evans, Foxall, and Jamal, The levels within this segmentation tool range from LSM 1 the lowest earning consumers with the lowest standard of living to LSM 10 representing the highest income earners.
It is therefore evident that there is a large proportion of the food and beverage market that require lower cost products that are less perishable, and more filling. The launch of this new product will be aimed at this particular market segment within the food and beverage market of Nigeria.
Targeting In order to target the lower LSM levels within Nigeria, the company will focus its efforts on providing a cost effective product, and use a promotional campaign that is suited to the types of consumers within this market.
Not only does this appeal to the lower LSM levels as a free day of entertainment, it is also something that stays within the minds of the consumers for a long time after the event, and promotes word of mouth and brand loyalty.
It is also a relatively cheap promotional tool and is more accessible to the lower LSM levels that do not have access to televisions, radios, or computers.
Maize meal can be added to warm or cold milk in order to make a breakfast cereal, to gravy as an accompaniment to curries, stews, or other meat dishes and it can also be added to warm cream, sugar, and cinnamon to make a warm dessert.
The versatility of the product, the ease in which it grows, and the incredibly beneficial nutritional value, all combine to make a cost effective, far reaching, and healthy part of any diet.
How forcefully the brand enters the new market will be dependent upon the financial resources made available to the initiative, and what the company can afford to spend on the process of diversifying into a new market Keegan, With this in mind, the Dangote Group will ensure that adequate market research is conducted in order to minimise the risks associated with entering a new market, and ensure that the product is sold at the right price, in the right places, and in the correct quantities.
In order to provide a detailed description of the proposed marketing plan for the introduction of the product, the SOSTAC framework will be followed. Currently, the Dangote Group offers a wide range of products in the food and beverage industry of Nigeria, including Dansa Fruit Juice, and Danvita Flour.
A major brand within its industry and with a reputation for high levels of corporate social responsibility, the company is in a good position to add new products to their current range, and one that is in line with their current image of social responsibility and care.
Although the previous financial reports for sugar and fruit juice products have shown a decline in demand and profits as a result of the global economic downturn, other products within the food and beverage range that are more essential to the average daily diet, have shown steady if not slightly increasing profits throughout the same period.
It therefore stands to reason that any new product to be introduced into the current market should be one that is a cost effective response to lower level incomes, and is a versatile product that can form a major proportion of the average daily diet.
SMART objectives Corporate objectives are smaller, more achievable targets that will help the organisation to obtain its overall aims Porter, Experiential marketing is a common form of promotions used all across rural African areas Schmitt, It involved exhibitions and open days where companies travel to the consumers in order to provide samples, educate the masses on the benefits of the product nutritional value, how to cook the product in various ways etc and allows consumers to experience both the product, and the care and attention shown to them by the company launching the product.
Fun games and demonstrations, as well as prizes and free gifts, draw huge crowds from a large geographical radius, and keeps consumers talking about both the product and the entire experience of the day for months to come.Mar 28, · How to write a Business Report!? How do you write a business report?
im struggling to write them good and my teacher marks very harshly:$ If you have any ideas, or template or websites that help, please paste them below. HSC Standards Package for Business Studies In the Board of Studies introduced, as part of the Higher School Certificate, major changes to the way in which student achievement was reported.
The Board determined that student performance in the examinations from onwards would be reported in relation to standards (or levels . A business report is just a written document that provides information, and sometimes analysis, to help businesses make informed decisions.
Remember that your goal is to provide the facts in an.
[tags: AVCE Business Studies Marketing] Strong Essays words | ( pages) | Preview. As the Bridge is part of the church buffets are offered for weddings INTRODUCTION This report was commissioned by Mrs A Bernard to show my understanding of the tools, techniques and ideas presented in the marketing module.
The 30 good practice case studies were prepared by the Science-to-Business Marketing Research Centre (S2BMRC) in Germany and four partners, each based in one of four European regions (Northern, Eastern, Southern and Western Europe). Jan 26, · How to Write a Marketing Report.
In this Article: Evaluating Your Marketing Efforts Writing Your Executive Summary Completing Your Marketing Report Community Q&A Your business may spend a large amount of time and money on marketing. A smart business owner needs to assess how well their marketing plans are working%(24).